Are you a journalist?

Through positive storytelling and healthy debate, you can really promote coexistence with bears.

READING TIME 7 MIN

Traditional news has a tendency to highlight the negative or sensationalist aspects.

To promote or encourage coexistence with large carnivores, the public needs a new positive narrative, a healthier debate and the ability to see problems as opportunities.

Read this list of good practices and find the one(s) that suits you best:

Take time to construct a correct and more in-depth narrative of the facts by seeking out the most careful and authoritative sources in the field. Avoid stereotypes, whether it concerns animals, individuals, or groups of people.

Help the audience understand the complexity of the facts and don’t just dwell on sensationalist aspects that appeal to emotions. Invite the audience not only to understand what is happening, but also that there are solutions to problems. Because it is only by seeing opportunities that other opportunities are created.

Inspire the audience with examples to follow and success stories. Take inspiration from this manifesto

Inspire the audience with examples to follow succsess stories and take inspiration from this manifesto

For the future of the bear, every small action counts. Spread awareness, raise consciousness, make a difference.

Subscribe and spread the Carta dell’orso, Become a true Bear Ambassador!